Adele’s record album wins Record Label of the year award


The record label XL, of which the British songstress Adele is a part, was named as the Record Label of the Year at the Music Week Awards. The record Label was responsible for Adele’s record breaking album ‘21’ and also home to Radiohead, The XL and the Vampire Weekend.

On April 26, 2012 XL Recordings won four prizes at the Music Week Awards. The manager of the year award was presented to Jonathon Dickins by Adele.

Adele said that she was going to get in to trouble for attending as “because Jonathon struggles to get me to go and pick up my own awards, let alone give him one”. The record label also won in the categories for outstanding contribution which was awarded to the label’s chairman, Richard Russell.

The label also won an award for artist marketing campaign on ‘21’ and for artists and repertoire (A&R). The A& R department has the responsibility to discover new talent and teams existing artists with suitable producers and writers. The second album of Adele, is the greatest success for the record label. The album sold 20 million copies worldwide and also won many of the major music awards including Album of the Year at the 2011 Grammys and 2012 Brit Awards.