UK Today News: British soccer star David Beckham has joined in with the promotion of his new underwear range for H&M and has heated things up at the start of 2012. Beckham recently posed for many black and white shots, in which the former ‘Manchester United’ player can be seen topless with just the underwear and looking every bit a supermodel.
Beckham is also seen flaunting his many tattoos in the pictures. Now it seems like the footballer is not shy to show off his body for the promotion of the underpants for the shop.
With the recent stint of Beckham, the footballer has also challenged the underwear modeling expert David Gandy. While talking about the shoot, Beckham said that he spent more time with his design team as they were discussing about the feel, fit and the style to ensure that the product is not only something he would wear, but the one which he will be proud to have his name on.
Beckham added that he always wanted to challenge himself and this was a a kind of a rewarding experience for him. The husband of Posh Spice stated that he is very happy with the end result and he hopes that the H& M customers will be as excited as he is. The new collection will be available in stores from February 2, 2012 onwards.